Shortly after losing to Toys ‘R’ Us in court and announcing the end of their partnership, Amazon has launched their own Toys and Games and Baby sections. These new sections allow shoppers to use Amazon features like wish lists plus take advantage of shipping promotions like free super-saver shipping and the useful customer reviews.
This looks like another good effort by Amazon to own online shopping. However, despite Amazon’s claim of carrying more toys and baby products than ever before, I didn’t see a difference in selection or inventory in my quick look (they still only have one color of the Bumbo seat we were looking for last month), but it will be interesting to see how this does. If anything, it’ll make holiday shopping that much easier.
In my opinion the new site for Babies-R-Us site is much better than what they had with Amazon. I was worried that my friend’s registry would be lost in the shuffle - but instead their stuff is posted on their new site and better than before. The pictures are really nice and it seems easier to navigate. Anyone interested in checking it out should simply compare it to babiesrus.com.